Casper, an immensely popular e-commerce sleep company, wanted to avoid the traditional mattress store photos, and give their guests a customized sleep experience. So we created unique Pop-Up stores in Washington DC, Austin and San Francisco. There, consumers were greeted with custom branded slippers and their own Casper branded pillow cases, before being shown to our Instagram-worthy, custom fabricated yurts. 

While there, guests were treated to signature cocktails and gourmet waffles. In the evenings, the space turned into a jazz lounge with local musicians taking the stage, while artists sketched consumers’ dreams onto a napkin as a personalized giveaway.