The North Face #SeeForYourself campaign challenged consumers to get outside and explore the world. The #SeeForYourself taxi hit the streets of NYC, surprising passengers with the opportunity to drop everything they were doing for a once-in-a-lifetime opportunity. 

The week-long experience culminated in taking two riders on a cross country road trip to Canyonlands & Arches National Parks in Moab, UT. There, we immersed them in outdoor adventures including rock climbing, mountain biking and kayaking - sharing every moment on North Face social.