Nike collaborated with Riccardo Tisci, one of the world’s most popular designers, to launch an exclusive Air Force 1 sneaker. We celebrated this collaboration by opening a dynamic pop-up store in NYC’s SoHo neighborhood. 

The space was designed to be the center of activation, sharing the story of the shoe’s creation, and creating the perfect space to sell the sneakers to passionate customers. We opened with an exclusive VIP reception, featuring guest DJ Q-tip, which helped launch three days of retail sales.