To coincide with a relaunch of their new OOH campaign, Sierra Mist invited 5 visual artists - each with their own unique style - to collaborate together in two different cities.

In each market, we started with an initial canvas using lemons and limes as inspiration, and then each artist added an additional layer until the final, one-of-a-kind board was completed. We also invited local celebrities, including Graham Elliot and Charles “Peanut” Tillman in Chicago, and Brian Perrone in Detroit, to drive awareness and help us reach over 23 million media impressions across both markets.